This year, with the help of Pearl Lash expertise and one of the India’s top fashion celebrity figuresShagun Gupta,the first ever, high end private lash boutique has been launched in Mumbai, India. The Lash Lounge is India’s first state of the art Eyelash Extension facility, located right in the heart of Mumbai, country’s largest city and India’s financial capital.
Professional Eyelash Extension application is new to India’s market. However, with the increasing western and European influence, India’s beauty world is beginning to understand the importance and embrace Eyelash Extension artistry within it’s already highly popular fashion and beauty scene. With additional locations coming soon, Lash Lounge, with the help and support of Pearl Lash hopes to continue bringing professional Eyelash Extension services to a much larger audience in India.
In a few words, Shagun Gupta, Lash Lounge’s proud founder explains the benefits behind her latest endeavor:
“Lash Lounge is the only lash boutique specializing in natural lash health. We love lashing, our passion is to both educate and empower you, we encourage you to pursue quality over quantity. Lash Lounge will provide you with knowledge, a clean environment, and an affordable lash service. In the comfort of The Lash lounge boutique, you will feel relaxed and not be interrupted.”
“Take a lash nap for free and get your “ me “ time.”
“All Lash Lounge boutique products are high in quality to ensure both that are clients receive the best service as well as to avoid any mishaps, such as allergic reactions or skin damage.”
“We are offering the latest advance European and American techniques using the latest lash products, fine quality glue and tools.”
The Lash Lounge is located at the 2nd Floor, Metro House M G Road, Mumbai India 400 020
Photo courtesy of Lash Lounge, Mumbai India, Copyright 2019
Pearl Lash is extremely proud to be a global partner and one of the main premium product suppliers for the Lash Lounge. Developing a global influence on the Eyelash Extension industry has always been our goal. Empowering women from all over the globe to take that first step and achieve success in their professional careers is truly an incredible feeling that we hope to be sharing with many more women entrepreneurs in USA as well as all over the world.
Pearl Lash is extremely proud to have helped hundreds for women entrepreneurs launch successful careers as Eyelash Extension Artists. If you are looking for a great career and have a passion for beauty, let Pearl Lash guide you and inspire you to become your own business owner and a professional Eyelash Extension Artist. We have been the highest rated Eyelash Extension Academy in the SE United States for three years in a row! This success can only be attributed to several key ingredients; passion for what we love, unsurpassed attention to detail, personal approach to each and every student or customer and utilization of only Premium Professional Eyelash Supplies!
However, as more than one thousand currently certified Pearl Lash Artists already know, we always work hard to bring premium lash supplies and accessories at a discounted cost to each and everyone of them. We never take shortcuts and never use untested sources. Each of the products you will find on our website has been hand selected, hand tested and sourced only from Pearl Lash trusted manufacturers.
Premium supplies do not have to cost a premium when you purchase directly from the source… we are your source!
This year, Pearl Lash will be focusing on bringing even more quality products to all Lash Artists out there.
In this issue, we would like to showcase some of the products that have already been released, and some that will be hitting our virtual shelves shortly!
The Lash Lamp
Lash Artists everywhere have embraced this beautifully designed Lash Lamp. Available in bothrolling stand version or attached directly to lash bed, this lamp packs a premium quality into an affordable price tag. Over 1000 units have been sold since our initial launch in November of 2018 and the demand is growing as we are trying to keep the lamps in stock.
Order yours today to see the incredible power, versatility and quality these lamps have to offer. Shipments are arriving in our warehouse every 2-3 weeks so if you encounter a back-order, feel free to place your order and the lamp will ship to you within 2-3 weeks.
The Lash Band
When it comes to proper sanitation and hygiene, Pearl Lash Artists know how important it is to follow the rules. The number one rule of every beauty professional is to avoid contact with client’s skin as much as possible.
Each and every training we conduct, we make sure that our students understand this notion. In order to avoid direct contact with client’s skin during a lash application we provide our students with Lash Bands. The bands are conveniently placed on your client’s forehead during the application allowing you to properly anchor your hands during the application. This setup is very sterile and professional and is recommended for every lash artist. The lash bands are expected to ship on March 15th, 2019. Pre-Order yours today!
Mega Volume Lashes 0.05 mm
When it comes to our highly experienced Lash Artists, going with a thinner diameter lash extension makes all the difference. In order to achieve that perfect, full, mesmerizing Volume set you often see in commercials you must train yourself to work with thinner lashes.
Only an experienced Volume lash artist will tell you that the thinner that lash extension the fuller the set will look, it might sound strange, but it is the cold mink truth. For those reasons, we are introducing our thinnest lash extensions ever, with a diameter of just 0.05 mm. The new thinner mega volume 0.05 mm lashes in C and D curls with lengths from 8 mm through 15 mm will be available on our web store in April of 2019, please stay tuned.
The Lash Mirror by Pearl Lash
Take the inconvenience of constantly bending over or getting up from your seat to review your eyelash extension set throughout your client application out for good.
Pearl Lash oversize & extremely lightweight gold-plated mirror is made from 100% surgical steel.
Wide surface and just the right angle will make it that much easier for any lash artist to check out their work in progress.
Lasting Beauty – Driven by Science Is Not Just a Slogan. Our chemists traveled the world in search of the perfect ingredients while creating this amazing product. Starting with the low odor high concentrate perming solution and combining it with Pearl Lash revolutionary skin healing REVIVE+ Serum, your customer will leave you feeling beautiful.
This is the QUICKEST PERMING FORMULA on the market today. On average, the entire process, from the beginning to the end is about 25 minutes. Save your valuable time while getting amazing results. Professional training is availableby our world-renowned Master Trainers.
This fun little gadget will help you take your eyelash extension client photos to a whole new professional level. Specially designed to clip to any phone and provide a circular pure while LED light to enhance the photo of your work.
Take the pictures of your client’s eyelashes to a whole new level! Enjoy high quality, extra bright selfies as well as eyelash extension closeup pictures. Create professional looking photos for your portfolio or social media posts.
This 36 LED light ring will bring amazing results. Three different brightness levels depending on your natural light requirements. No need to charge it, comes with 2 x AAA batteries. Clips on any cell phone or tablet without obstructing the camera lens.
Comes inWhiteor Black. Both available in stock now!
Please stay tuned throughout the year for more new exciting products that Pearl Lash would be adding to our extensive lineup.
If you are interested in learning from our own Pearl Lash business and marketing experts as well as our master trainers please feel free to browse a large collection of articles geared towards helping Lash Artists start or grow their business. Enjoy!
On behalf our our entire Pearl Lash Team, we would like to wish everyone a very happy and healthy holiday season!
With more and more Lash Artists on the market, many can’t help but wonder “How Do I Win The Lash Business Competition?”
Believe it or not, the Eyelash Extension service market in the US is still in it’s infantile stages… Yes, I’ve said it. When comparing to other beauty services such as hair, nails, makeup and esthetetics, Eyelash Extensions are just a little (however rapidly growing bigger) blimp on the beauty radar.
Contrary to some belief that Eyelash Extension is just a trend, I will provide you an antidote that will kill that thought in an instant… mascara! In comesMaybelline, the pioneer and mass producer of mascara to the US public. Maybelline was founded in 1915 by a 19-year-old US born entrepreneur namedThomas Lyle Williamsand 104 years later is still one of the most profitable eye makeup brands in the world. When you think that individual Eyelash Extensions have became mainstream in US just in the past 10-15 years, it leaves us to believe that there are enormous growth opportunities that are available to all up and coming Lash Artists.
1920 ad for Maybelline.
Eyelash Extensions is your mascara of the 21st Century. It all but replaces the need of using mascara, giving our busy modern society one less thing to worry about every morning.
As a new Lash Artist, starting in an unfamiliar industry can feel overwhelming. We are going to try to guide you through this process. Performing your due diligence for each of the steps below, will help you get a good picture of what needs to be done to win the lash business competition in your area.
Analyze The Quality of Your Competition
America is a land of opportunity says the old cliche. It is however not a cliche at all, opportunity is everywhere you look… all you have to do is look in the right place. Every major US metropolitan market is unique in so many ways, when it comes to Eyelash Extension services it is no different.
When you are ready to begin your journey and become a self employed Lash Artist you must first analyze the competition in your local market. Browse the web or stop by a few successful salons in your area, then by a few that are not doing so well to evaluate what your competition is doing right and where there is room for improvement. You can easily differentiate a successful establishment vs the contrary by simply looking at their reviews or by calling to see when their next available appointment is. The longer you will have to wait for the next appointment, the higher demand for this salon, thus deemed successful. What are their prices, special offers, client reviews. Look at their work space layouts, product offerings and the type of advertising they are doing. Look at what makes the top 3 salons succeed in your area and what makes the bottom 3 are fail. Always follow the leaders and avoid the mistakes of the ineffective.
Market Price Analysis
In order to understand how your local market price structure works, start by following the advise in the previous paragraph. You might be surprised but price plays a very small role in how successful a salon is or isn’t. Your analysis in the first paragraph will most likely show that just because a business charges very low for Eyelash Extension services does not mean they are busy. You might find the salon that is charging the highest rates in your area would be the most successful and busiest one of all.
What proper market price analysis should give you is the top and the bottom dollar you can charge in your area. It is then up to you to determine where are you on that scale. Some of the determining factors include: location, experience, reviews and surrounding competition. Always remember, price yourself right, not cheap! Clients usually steer clear of low prices and are always willing to pay more to feel reassured they are doing business with a professional.
Supply and Demand
Next step in your plan to succeed is to evaluate the supply and demand of Eyelash Extension Artists in your local area. This very important aspect can make or break your future plans. Let’s first start with demand as this is one constant you can pencil into your business plan. Luckily, due the increasing popularity of Eyelash Extensions as we already discussed, demand will almost certainly be there IF you offer quality service. However do not take this side of the equation for granted, examine the following questions:
When performing your analysis in paragraph one, did you notice that many of the salons you contacted had a long wait time for the next available appointment or were many willing to take you in the same day?
Those are just some of the questions you have to ask yourself when determining the demand in your local area. The more homework you do will greatly increase your chances of winnning the lash business competition.
The supply side of the equation is not as clear cut as the demand is. Supply always fluctuates and could significantly change at any time. The larger the metropolis you are evaluating the less of a fluctuation in supply. In a smaller town, the supply picture could dramatically change with one major player joining the circuit where in a large city with greater population it will most likely not be felt as much.
Ask yourself the same questions as we identified for the demand above. If you determine that you are on the right side of this equation (less supply, more demand) than your path to will have less obstacles. However if the contrary is the case, not all is lost! You can still be very successful, you will just have to work that much harder towards your success.
Another way to tilt the scales in your favor is by creating additional demand. This could be done by infusing strategic advertising or getting help from your friends using the word of mouth strategy.
Short Term and Long Term Goals
Last, but not least, you need to determine your goals as a Lash Extension Artist.
Will this be your supplementary income or your full time job?
Are you planning to use this as a step to something greater or will this be your temporary solution to the means?
Are you planning to invest time and money into this business or are you contempt with letting it catch its wave and ride it no matter where it brings you?
Building a successful Eyelash Extension business will take time, dedication and the desire to reinvest some of your profits to improve your position. As with any business, there are no shortcuts or quick 1-2-3 step programs to success.
Based on the hundreds of successful Pearl Lash Certified Lash Artists working in the field today, we can tell you this… The failure rate of an new lash artist who dedicates themselves to their new career, works hard, analyzes their competition and does not cut corner is under 1%! To put this into perspective, 99 out of 100 Lash Artists certified by Pearl Lash who Put In Proper Effort and Dedication are succeeding. We hear success stories everyday from our past students who have graduated and took the advise given during their time with us.
Focus on your goals, do your research, never stop practicing to improve, do not cut corners or use inferior products, invest your time and you will be the best Lash Artist in your area!
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When you consider the amount of work and time away from family an average RN has to deal with, no wonder we are currently having a significant career shift from the medical field into the beauty industry. Over 80% of Pearl Lash Certified Lash Artists work independently, many as business owners others from their home studios. With top tier earners jumping north of the six digit yearly income, it makes all the sense in the world.
AVERAGE SALARY FOR EYELASH EXTENSION ARTIST (LEFT) REGISTERED NURSE (RIGHT)
The significant salary range for Eyelash Extension Artists is due to a few simple yet extremely important factors:
1. Where did the Lash Artist receive their training.
2. How devoted the Lash Artist is to his/her career.
3. Are they working in a salon (bottom 10-25%) or are they independent (Top 25-10%)
The good news, based on information shared by many of our graduates, to reach that top 25% or even top 10% earners tier is easier than one might think. If you look at the simple factors listed above (or more detailed instructions) you see that it is very important to receive proper training. Please understand that online courses, YouTube videos, friend teaching a friend, Lash Artist teaching on the side will NOT result in a successful career. It has been tried and tested by many with very minimal success and will almost certainly greatly limit your income potential. Receiving proper Professional Eyelash Extension education from an accredited and licensed academy with highly experienced Master Trainers is the most important step you have to take. Please make sure the training academy you choose offers complimentary refreshers and continuous education opportunities. This will help you down the road when you would like to come in and refresh your knowledge, receive updated information about current trends to stay on top. Your Eyelash Extension Certification Academy should always be there for you, not only for the training process, it is your career-long partner.
Once a Lash Artist has completed their Eyelash Extension Training and is professionally Certified, it is now time to put in the work. Practice, practice, practice. The more time you are willing to put into perfecting your skills, the more you are going to differentiate yourself from your competition. Devotion to your new career will come with a reward, we have seen hundreds of out students achieve their financial goal, simply by putting in the hard work.
Pearl Lash is proud to be the Highest Rated Eyelash Extension Training Academy in the State of Florida for a second year in a row. Our entire team worked hard to earn the trust of our students and achieve an accreditation from the Better Business Bureau as an exceptional Florida based business.
Registered Nurses & Medical Professionals Are Welcome!
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