If you are interested in learning from our own Pearl Lash business and marketing experts as well as our master trainers please feel free to browse a large collection of articles geared towards helping Lash Artists start or grow their business. Enjoy!
On behalf our our entire Pearl Lash Team, we would like to wish everyone a very happy and healthy holiday season!
With more and more Lash Artists on the market, many can’t help but wonder “How Do I Win The Lash Business Competition?”
Believe it or not, the Eyelash Extension service market in the US is still in it’s infantile stages… Yes, I’ve said it. When comparing to other beauty services such as hair, nails, makeup and esthetetics, Eyelash Extensions are just a little (however rapidly growing bigger) blimp on the beauty radar.
Contrary to some belief that Eyelash Extension is just a trend, I will provide you an antidote that will kill that thought in an instant… mascara! In comesMaybelline, the pioneer and mass producer of mascara to the US public. Maybelline was founded in 1915 by a 19-year-old US born entrepreneur namedThomas Lyle Williamsand 104 years later is still one of the most profitable eye makeup brands in the world. When you think that individual Eyelash Extensions have became mainstream in US just in the past 10-15 years, it leaves us to believe that there are enormous growth opportunities that are available to all up and coming Lash Artists.
1920 ad for Maybelline.
Eyelash Extensions is your mascara of the 21st Century. It all but replaces the need of using mascara, giving our busy modern society one less thing to worry about every morning.
As a new Lash Artist, starting in an unfamiliar industry can feel overwhelming. We are going to try to guide you through this process. Performing your due diligence for each of the steps below, will help you get a good picture of what needs to be done to win the lash business competition in your area.
Analyze The Quality of Your Competition
America is a land of opportunity says the old cliche. It is however not a cliche at all, opportunity is everywhere you look… all you have to do is look in the right place. Every major US metropolitan market is unique in so many ways, when it comes to Eyelash Extension services it is no different.
When you are ready to begin your journey and become a self employed Lash Artist you must first analyze the competition in your local market. Browse the web or stop by a few successful salons in your area, then by a few that are not doing so well to evaluate what your competition is doing right and where there is room for improvement. You can easily differentiate a successful establishment vs the contrary by simply looking at their reviews or by calling to see when their next available appointment is. The longer you will have to wait for the next appointment, the higher demand for this salon, thus deemed successful. What are their prices, special offers, client reviews. Look at their work space layouts, product offerings and the type of advertising they are doing. Look at what makes the top 3 salons succeed in your area and what makes the bottom 3 are fail. Always follow the leaders and avoid the mistakes of the ineffective.
Market Price Analysis
In order to understand how your local market price structure works, start by following the advise in the previous paragraph. You might be surprised but price plays a very small role in how successful a salon is or isn’t. Your analysis in the first paragraph will most likely show that just because a business charges very low for Eyelash Extension services does not mean they are busy. You might find the salon that is charging the highest rates in your area would be the most successful and busiest one of all.
What proper market price analysis should give you is the top and the bottom dollar you can charge in your area. It is then up to you to determine where are you on that scale. Some of the determining factors include: location, experience, reviews and surrounding competition. Always remember, price yourself right, not cheap! Clients usually steer clear of low prices and are always willing to pay more to feel reassured they are doing business with a professional.
Supply and Demand
Next step in your plan to succeed is to evaluate the supply and demand of Eyelash Extension Artists in your local area. This very important aspect can make or break your future plans. Let’s first start with demand as this is one constant you can pencil into your business plan. Luckily, due the increasing popularity of Eyelash Extensions as we already discussed, demand will almost certainly be there IF you offer quality service. However do not take this side of the equation for granted, examine the following questions:
When performing your analysis in paragraph one, did you notice that many of the salons you contacted had a long wait time for the next available appointment or were many willing to take you in the same day?
Those are just some of the questions you have to ask yourself when determining the demand in your local area. The more homework you do will greatly increase your chances of winnning the lash business competition.
The supply side of the equation is not as clear cut as the demand is. Supply always fluctuates and could significantly change at any time. The larger the metropolis you are evaluating the less of a fluctuation in supply. In a smaller town, the supply picture could dramatically change with one major player joining the circuit where in a large city with greater population it will most likely not be felt as much.
Ask yourself the same questions as we identified for the demand above. If you determine that you are on the right side of this equation (less supply, more demand) than your path to will have less obstacles. However if the contrary is the case, not all is lost! You can still be very successful, you will just have to work that much harder towards your success.
Another way to tilt the scales in your favor is by creating additional demand. This could be done by infusing strategic advertising or getting help from your friends using the word of mouth strategy.
Short Term and Long Term Goals
Last, but not least, you need to determine your goals as a Lash Extension Artist.
Will this be your supplementary income or your full time job?
Are you planning to use this as a step to something greater or will this be your temporary solution to the means?
Are you planning to invest time and money into this business or are you contempt with letting it catch its wave and ride it no matter where it brings you?
Building a successful Eyelash Extension business will take time, dedication and the desire to reinvest some of your profits to improve your position. As with any business, there are no shortcuts or quick 1-2-3 step programs to success.
Based on the hundreds of successful Pearl Lash Certified Lash Artists working in the field today, we can tell you this… The failure rate of an new lash artist who dedicates themselves to their new career, works hard, analyzes their competition and does not cut corner is under 1%! To put this into perspective, 99 out of 100 Lash Artists certified by Pearl Lash who Put In Proper Effort and Dedication are succeeding. We hear success stories everyday from our past students who have graduated and took the advise given during their time with us.
Focus on your goals, do your research, never stop practicing to improve, do not cut corners or use inferior products, invest your time and you will be the best Lash Artist in your area!
For additional articles from your friends at Pearl Lash please review the menu below.
For up-to-date Pearl Lash Training Schedule please see menus below.
When you consider the amount of work and time away from family an average RN has to deal with, no wonder we are currently having a significant career shift from the medical field into the beauty industry. Over 80% of Pearl Lash Certified Lash Artists work independently, many as business owners others from their home studios. With top tier earners jumping north of the six digit yearly income, it makes all the sense in the world.
AVERAGE SALARY FOR EYELASH EXTENSION ARTIST (LEFT) REGISTERED NURSE (RIGHT)
The significant salary range for Eyelash Extension Artists is due to a few simple yet extremely important factors:
1. Where did the Lash Artist receive their training.
2. How devoted the Lash Artist is to his/her career.
3. Are they working in a salon (bottom 10-25%) or are they independent (Top 25-10%)
The good news, based on information shared by many of our graduates, to reach that top 25% or even top 10% earners tier is easier than one might think. If you look at the simple factors listed above (or more detailed instructions) you see that it is very important to receive proper training. Please understand that online courses, YouTube videos, friend teaching a friend, Lash Artist teaching on the side will NOT result in a successful career. It has been tried and tested by many with very minimal success and will almost certainly greatly limit your income potential. Receiving proper Professional Eyelash Extension education from an accredited and licensed academy with highly experienced Master Trainers is the most important step you have to take. Please make sure the training academy you choose offers complimentary refreshers and continuous education opportunities. This will help you down the road when you would like to come in and refresh your knowledge, receive updated information about current trends to stay on top. Your Eyelash Extension Certification Academy should always be there for you, not only for the training process, it is your career-long partner.
Once a Lash Artist has completed their Eyelash Extension Training and is professionally Certified, it is now time to put in the work. Practice, practice, practice. The more time you are willing to put into perfecting your skills, the more you are going to differentiate yourself from your competition. Devotion to your new career will come with a reward, we have seen hundreds of out students achieve their financial goal, simply by putting in the hard work.
Pearl Lash is proud to be the Highest Rated Eyelash Extension Training Academy in the State of Florida for a second year in a row. Our entire team worked hard to earn the trust of our students and achieve an accreditation from the Better Business Bureau as an exceptional Florida based business.
Registered Nurses & Medical Professionals Are Welcome!
Technical Colleges Are Your Gateway To A Beauty License
Do not believe the beauty school myth, you CAN become a licensed Esthetician through one of many Technical Colleges in Florida and Georgia. Once you complete an Eyelash Extension Certification Program with a credible Academy like Pearl Lash AND obtain an Esthetician (also called Facialist) license from the institutions listed below… you are on your way!
An Esthetician license will also allow you to perform Facials, Waxing, Makeup and Body Treatments
Unless you truly desire to spend an upwards of $15k* on a beauty school to start a career in the beauty industry we have an option for you.
If you live in the state of Florida or Georgia (for other states, please contact your local board of Cosmetology) and would like to become a professional Eyelash Extension Artist; work at a Salon or your own private Suite you need to complete this two step process (could be done in any order):
Obtain your Esthetician (Facialist) License from a state regulated institution.
Here is the list of state regulated Technical Colleges in Florida and Georgia where you can obtain your Esthetician (Facialist) license as quickly as 8-12 weeks and here comes the best part… the cost is generally between $800 – $1,300 depending on the location! Please click on any of the Technical Colleges below to read about the program. We are not affiliated with any of this programs however we have had students who attended them and were grateful for the advise.
So there you have it. If you are ready to take the next step in your professional career, make upwards of six figures and enjoy the flexibility of working on your own schedule we have you covered. Become a certified Eyelash Extension Artist today by completing The Pearl Lash Certification Program in one of our 5 Florida and Georgia locations. Once you are done, complete the 8-12 week program in one of the above listed institutions to receive your license.
Hello Pearl Lash Family! – It has been an exciting and very busy September and October. Our newest graduates have been working hard on perfecting their skills and have shared many pictures of their progress. Great job ladies, we cannot be more proud of each and every one of you.
We are continuing to accept applications for the Network of Professional Lash Artists that would be launching by the end of November. We already have several dozen well deserved applicants who have been added to the network and hopefully will have many more. As stated previously, the basic requirements to be on this FREE network are: Valid State Beauty License, Minimum 3 month of practical lashing experience, physical work location (home studio is OK) and either an Instagram page or your own website to showcase your work.